Genieo is now available for the Mac with a unique approach to managing information overload. The developers are interested in a service that learns your preferred topics, your trusted sources and how you find and read information on the web. Genieo then presents you with content you're certain to like, without any scripting or filtering from you, the user. I spoke with Sol Tzvi, co-founder and CEO of Genieo at Macworld Expo, and she gave me a full run-down of this interesting solution.
Genieo is a client-side solution (there are no servers involved) that relies on what Sol calls "Behavioral Plug-ins." When first run, it installs a plug-in for Safari, though all major Mac OS browsers are supported. From there, all you need to do is browse the Web as usual. As you do, Genieo's algorithm notes several things. Sol assured me that it looks at more than browsing history, but she wouldn't reveal the magic.
Here's the rest of what I can tell you after the jump.
Continue reading Genieo now available for Mac, recognizes your favorite web content
Genieo now available for Mac, recognizes your favorite web content originally appeared on TUAW on Thu, 27 Jan 2011 22:00:00 EST. Please see our terms for use of feeds.
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