Illustration: Steve Brodner. Click here for a larger version of this illustration.
IT TAKES TWO THINGS to make a political lie work: a powerful person or institution willing to utter it, and another set of powerful institutions to amplify it. The former has always been with us: Kings, corporate executives, politicians, and ideologues from both sides of the aisle have been entirely willing to bend the truth when they felt it necessary or convenient. So why does it seem as if we're living in a time of overwhelmingly brazen deception? What's changed?
Today's marquee fibs almost always evolve the same way: A tree falls in the forest—say, the claim that Saddam Hussein has "weapons of mass destruction," or that Barack Obama has an infernal scheme to parade our nation's senior citizens before death panels. But then a network of media enablers helps it to make a sound—until enough people believe the untruth to make the lie an operative part of our political discourse.
For the past 15 years, I've spent much of my time deeply researching three historic periods—the birth of the modern conservative movement around the Barry Goldwater campaign, the Nixon era, and the Reagan years—that together have shaped the modern political lie. Here's how we got to where we are.
PROLOGUE
Just Making Stuff Up
WHEN AN EXPLOSION sunk the USS Maine off the coast of Havana on February 15, 1898, the New York Journal claimed two days later, "Maine Destroyed By Spanish: This Proved Absolutely By Discovery of the Torpedo Hole." There was no torpedo hole. The Journal had already claimed that a Spanish armored cruiser, "capable, naval men say, of demolishing the great part of New York in less than two hours," was on its way. "WAR! SURE!" a banner headline announced.
Amy Cobb Deanna Russo Cheryl Burke Olivia Wilde Paulina Rubio
